Continuing Education Center
American University of Central Asia

205 Abdumomunov St.
Office 114
TEL: +996 312 664 046
FAX: +996 312 663 201
EMAIL: cec@mail.auca.kg

CORPORATE TRAININGS

MARKETING RESEARCH

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Training goal:

To provide the information necessary for: the organization of marketing research with available resources or through specialized organization; practical skills necessary for developing research plans; and evaluation of the expediency of the implementation of different methods and types of research.

Focus group:

Administrators of companies and marketing services ( marketing director, marketing manager), heads of marketing departments, specialists in marketing and commerce.

Awaiting results:

Upon completion of this training, students will have developed:

the ability to sketch a research plan and choose suitable methods and tools for its implementation;
the ability to organize marketing research with available resources or with the outside resources;
skills to maintain effective research quality control; and
the ability to analyze ata and present the results in a report or presentation.

Duration: 16 hours

Fee: 3,000 soms

Training content:

Day 1

• What is marketing research?

• When and for what purposes is it carried out? (defining research goals and objectives)

• The choice of resources for research implementation (using your own resources and the outside resources, budgeting resources)

• Developing a plan for implementing marketing research your own resources)

• Collecting primary- and secondary-source data

• Basic research methods:

a. quantitative research method (survey, application and monitoring)

b. qualitative research methods (focus groups, expert interview, etc.)