Continuing Education Center
American University of Central Asia

205 Abdumomunov St.
Office 114
TEL: +996 312 664 046
FAX: +996 312 663 201
EMAIL: cec@mail.auca.kg

CORPORATE TRAININGS

PUBLIC RELATIONS SKILLS

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Training goal:

Provide students with practical knowledge about the organization and implementation of PR activities, internal and external communications;
Teach students effective methods for corporate image creation, company positioning, organization of public relations, and regulation of internal corporate communications;
Equip students with technological schemes, samples, and descriptions of effective PR models (planning, development of informational strategies, organization of PR campaigns, and actions, organization of events, and media relations).
Provide students with recommendations on developing public relations strategies and effectively solving problems in internal and external PR.

Focus group:

Heads of companies; PR department managers and specialists; employees of marketing, advertising, and press clipping services.

Duration: 16 hours (on Saturdays and Sundays)

Fee: 3,000 soms

Training content:

Day 1

A systematic approach to corporate PR

PR research

Planning and budgeting for PR

Defining focus groups for PR

A system of corporate public relations

Administration of public relations