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Training goal:
Learning the meaning of branding and the stages of formation of a brand and its positioning. Mastering techniques of trademark promotion and brand administration. Methods of influencing customer behavior.
Focus group:
Administrators of companies, marketing services (marketing director, marketing manager), heads of marketing departments, and specialists in marketing and commerce.
Duration: 16 hours
Fee: 3000 soms
Training content:
What is a brand?
A brand as a marketing notion. The function of the brand.
The basis of a brand
Customer administration. The value of a brand. Brand focus groups.
Brand positioning.
Basic laws according to Traut and Rise.
Attributes of a brand.
Marketing mix. Brand architecture. The name of the brand. Methodology: "Divide your brand."
Brand capital.