AUCA students won business case competition among Kazakh universities

April 27, 2018

On April 21, senior fellows from Business Administration department and members of AUCA Case Club: Adylbek Kenzhebek, Kanat Osmonov, Nurkalyy Sooronbayev and Azatbek Ismailov won business case competition KIMEP, which was held in Almaty.

The competition consisted of two parts – online submission and Super Finals. Firstly, they were given the case of one of the leading FMCG company MARS. All teams were asked to develop a strategy, which would increase their sales up to 30% by 2021. In a short period of time given to the team, as a group, they aggregated own skills gained out of internships, previous case competitions, in-class courses and subsequently, submitted the first part of the solution. Fortunately, the KIMEP commission accepted AUCA team’s strategy and they were invited to Super Finals to Almaty. There was another team from AUCA that got the invitation to the final competition as well.

The Super Finals was quite interesting and intriguing. There were 8 teams selected out of 40, which defended their ideas and strategies in front of Mars executives and KIMEP professors. Nevertheless, the juries leaned towards to our solution and granted us the first place, as they noted it was innovative, logic and creative.

Team comment: “This case competition will remain forever in our memory due to two reasons: Firstly, we are the first students from Kyrgyzstan, who won a case competition in Kazakhstan. Secondly, the amazing pastime in Almaty, followed by 35 hours of non-sleep preparation to Super Finals. On top of that, we would like to highly appreciate the assistance of SEBA as they were providing us the greatest support during the whole competition and thank the Student Senate”.

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